How Froose is Made and the Benefits to Your Child

Unique and Innovative New Beverage

Froose® is made from a unique and patented whole food approach discovered by the “Mom Inventor”, Denise Devine, and scientists at the International Food Network at Cornell Technology Park.

Froose® combines the best of whole grains and fruit to make delicious and nutritious alternative snacks for kids.  Every aspect from the ingredients, nutritional profile, serving size and packaging was decided with growing young children and their parents in mind.


Made with 100% Natural Whole Food Ingredients
Whole Grain Brown Rice
Complex Carbohydrate Sweetener
Packaging
Serving Size – Why 4.23 fl. oz.
Flavors
Milton the Froose® Moose Mascot


Choosing the right ingredients was Key

Froose products are 100% natural, 100% of the time. It is one of our core principles and you can count on it. We also use organic ingredients where possible.

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Whole Brown Rice

We chose whole brown rice because it is a gluten-free grain.  The incidence of gluten intolerance seems to be increasing.  Children with special dietary needs often require a gluten-free diet.  The whole brown rice in Froose® makes this product suitable for all children.

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Complex Carbohydrate Sweetener

Sweeteners were also a very big concern for us.  High fructose corn syrup is a major culprit that is attacking our children and is very inexpensive and abundant in the food supply.  Understanding that healthy products have to be just as appealing as empty calorie alternatives, we worked very hard to find the right balance of ingredients to flavor and sweeten Froose®.  Froose® utilizes 100% fruit concentrates and whole brown rice syrup for this purpose. Brown rice syrup is a very nutritive sweetener and delivers complex carbohydrates rather than simple sugars and thus absorbed much more slowly into the bloodstream. The combination of whole grains and brown rice syrup help prevent “sugar spikes” often associated with fruit juices.


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Packaging

We wanted to make sure that the packaging was fun and appealing to the children as well as convenient and safe.  That is why we chose to make Froose® familiarly packaged in environmentally friendly pouches and paper cartons.

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Serving Size

We chose to help support the healthy growth and development of young children.  Because of Froose’s® high nutritional value and whole food composition, it will naturally provide your child with a feeling of fullness.  The smaller size will also allow you to provide your child with the benefits of whole grains throughout the day without the worries of empty calories.

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Flavors

The Froose® flavors were chosen specifically to delight taste buds.  We also wanted to pick flavors that were natural and familiar yet different from the over-sweetened flavors that can quickly distort young childrens’ taste preferences and turn them into finicky eaters.  The result of much testing brought about our first three yummy fruit snack flavors:

  • Assorted Fruit (Lemon-Lime, Cherry, Peach, Grape)
  • Berry Blend (Blueberry, Strawberry, Mixed Berry)
  • Tropical Blend (Banana, Pineapple, Tropical Punch)

We are always exploring new flavors and ideas and would love to hear your thoughts, comments and suggestions.  Please click here to let us know.

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Milton the Froose Moose Mascot

Milton the Moose is here to help kids associate good nutrition with fun.  Understanding that young children love characters and love to rhyme, we invented the name Froose® and the Froose® Moose character theme.  Although we are passionate about and dedicated to delivering nutritionally superior products to young children, we also firmly believe that healthy products can be formulated to taste great and be fun for kids.  The Froose® Moose family of Milton, Meredith, Molly and Mitchell delight our young consumers and can certainly help to establish at an early age the connection between better choices, good nutrition, great taste and fun.

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Good-For-You Fruit Snacks

The Froose Fruit Snacks include the same healthy gluten free whole grain composition that is included in the froze beverage. This brings fiber and added nutrition to a very popular snack category. With a softer texture that does not stick to the teeth, reduced sugar and bursting fruit flavors, we were excited to bring Froose Grab and Grow fun to another category that kids (and adults) love. Our goal is always to add great taste, 100% natural ingredients and better nutrition to the fun, familiar, convenient products that kids love. The Froose Fruit Snacks meets the superior nutrition standards of the Alliance for a Healthier Generation (www.healthiergeneration.org) which supports healthier products for schools.

Packaging

The Froose Fruit Snacks are conveniently packaged in .9 oz. single serve ouches that are perfect for packing in the lunchbox, backpack, gym bag or hand bag. The Froose Fruit Snacks are available in a 5 pouch reailt carton, 15 pouch counter caddy and a 120 pouch bul carton. The bulk carton is convenient for schools, party occasions and provides an easy way to dispense Healthy Halloween treats. Froose partners with a wind powered carton supplier and all the Froose Fruit Snacks packaging is 100% recyclable.